Pittsburgh Identity System
Logo, Business System,& Promotional Packaging
Digital Prints On Various Papers
Featured in Ligature 18 Exhibition in 2009
Pittsburgh is a city that is well known for its spirit and long-standing pride in everything aspect of lifestyle. The typography of the mark is inspired by the city’s pride in athleticism. The bridge becoming the double t’s allows the connotation of bridges to be more welcoming. The promotional packaging is influenced by “Pittsburghese” the unique way Pittsburghers speak, wrapping up a signature hoagie, chips, and drink.
